Love Jenuine

For the past nine years I have worked in creative agencies where myself and the majority of my colleagues wear whatever we like to work. You could rock-up in shorts and a t-shirt in December – as my Creative Partner has done on many a cold winters day – or you could dress to impress and wear a suit. The key rule is that I just have to make sure that I dress well when attending client meetings, but even that will vary depending on the client.

So basically when it comes to dressing for office days, we have free reign. This has meant I’ve never really had a definition between a work wardrobe and a weekend wardrobe. Not having a uniform, or a dress code has resulted in me shopping lots of looks and clothes and getting bored with them very quickly. Having a uniform would have actually been easier, and probably saved me a lot of money, not to mention a lot of time in the mornings. But in saying that, the shopping-obsessed fashion girl inside me does believe that choosing your daily attire is a strong form of self expression.

I don’t know whether it is my new role, an effect of returning from maternity leave, or maybe I am just growing up, but I decided that it was time for a make over – on my wardrobe! I knew I needed to separate my clothes; I needed a work wardrobe and a weekend wardrobe. The good thing about a wardrobe make over was that it wasn’t really a case of buying anything new (no more spending!) but just selecting items from my wardrobe that are appropriate for work. I have certainly narrowed my colour palette down over the years to more muted colours, mainly black and maybe a hint of grey or mink.

My work wardrobe needed to be practical, smart, with some casual thrown into it.
Here are the staple items I chose for my Work Wardrobe:

shoes

Shoes: It’s winter so I currently live in boots. They’re both comfortable and smart. Mine are over the knee, and worn with black leggings or black jeans can still be professional. I also have a pair of leopard print Chelsea boots which are ideal for the office, and possibly a meeting with one of our more quirkier clients. They go perfectly with an all-black outfit. I have one pair of black leather heels that I got for £40 reduced from £80 in the John Lewis January sales (a trusted brand), they have black patent bows on the front, but not over the top.

Black Bottoms: I have two pairs of thick leggings and two pairs of black jeans, one denim and one waxed denim. I wear these most days to work, with either my knee boots or ankle boots, or on a really casual day, white converse. These are an absolute must have item in my wardrobe. For suit days, I have a black leather pencil skirt, great for nipping in the waist with a plain shirt.

Tops: I keep my tops quite simple, muted colours, long jumpers, t-shirts or shirts. All of these can be dressed up or down, with the right accessories. I like to layer as well. H&M or Primark vests are great for wearing under all my tops.

Dresses: I am not a huge dress fan, but have a number of shift dresses, most are black or muted colours mainly for client meetings. I typically team them with my favourite M&S jacket, tights and either my boots or black heels.

Outerwear:I have two coats i tend to alternate between, an M&S steal, reduced from £70 to £20! It’s perfect for winter as it is three-quarter length, black and white asymmetrical pattern and collarless. I also have an oversized boyfriend coat in Pink from Topshop. This is perfect for adding a pop of colour to a dull day. If it is a super casual day, I will wear my Zara padded fur hooded coat, especially if it is freezing.

PicMonkey Collage
Accessories: The bag – always a big investment for me, I need a sturdy leather bag that can withstand being dragged and thrown around whilst still protecting my Mac Book Air, notepad, documents and both my phones. I am lucky that my mum bought me a new gorgeous Jack French classic leather tote for Christmas which my laptop fits in it perfectly. I am also a hat fanatic, and so this Ted Baker Fedora comes out a lot especially for client meetings, and when I am traveling around London.

I am 8 weeks in on rotating my new Work Wardrobe, and so far I am not bored, now and then i throw in a random coloured top. I actually like that I know what I am going to wear most days, and I don’t have the panic every morning looking through what’s been cleaned, ironed and is appropriate for my day. I imagine once it gets warmer I will need to tweak my work wardrobe to reflect the summer weather, but at least that is something to look forward to and I can start to think about what key items I may want to invest in.

My Weekend Wardrobe

I have always tried and tested styles and colours, taken risks with out there trends, but only in the past 18 months have I started to understand what works for my body shape and my skin tone. I’ve realised I love basic clothes and then enjoy having fun by dressing them up with coats, shoes, bags, jewels and accessories. I see it as a plain canvas, that I can dress up or down. So during the January sale I picked up a couple of basic items to keep me going till spring:

I went to Zara and John Lewis and spent £110, and all of these items were less than 50% of their original price. Now that I had items I was only going to wear over the weekend I was really looking forward to how I could style them, what necklaces, what coat, hat, bag, everything. Eight weeks in, I still wear at least two or three of those sale items, and I look forward to it. Bar a trip to Primark for some basic vests, I haven’t bought any new clothes since. I am on a role, so let’s see how long I can last (i am aiming for April), and hopefully save for my ‘Big Wish List’ items. Fingers crossed!

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I work in advertising, so why not kick off the christmas season with a little post about Christmas ads!

Who has seen the new John Lewis advert?

 

They get me every year, well for the past three anyway. Monty the penguin is amazing. This one is up there with the John Lewis 2011 advert when the little boy can’t wait to GIVE his present.

I haven’t always loved JL’s Christmas adverts, looking back on Youtube I don’t remember many of their adverts pre 2010, it seems adamandeveDDB (the ad agency) changed their strategy after 2010 to focus on an individual or single character’s story, opposed to featuring multiple characters. I imagine this approach was to encourage the viewers to ‘buy-in’ emotionally, well they certainly ticked that box!

Now the John Lewis advert is out, Christmas has officially started!! Last year I loved M&S’s fairytale theme,  especially the mad hatter tea party food version, and Christmas wouldn’t be the same without the traditional Coca-Cola, with the lorries through the trees.


ON searching for the 2013 advert, I have come across  the M&S 2014 Christmas advert (I think that has only been uploaded to You-tube today), they’ve lost the celebrities and have a whole new concept around fairies, and I am a little disappointed. This could be any brand, it doesn’t scream M&S to me. Don’t get my wrong, it is lovely and seasonal, and I like the part where they get the kids out in the snow, but also I like how John Lewis and M&S have previously focused on the story of one character. The 2013 advert made me go online and want to buy everything I had seen in the advert, unfortunately this year I don’t have the same excitement.

Last years surprise advert was defiantly Apple’s iPhone advert, this did bring a small tear to my eye! I liked how real and family focused this was – again following one character. I see a trend.

I wonder what advert will surprise me this year, I can’t wait to see!

I’d love to hear about everyone else’s favourites!!

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