Love Jenuine
New YearI have never really sat down and thought about New Years resolutions, but for some reason I thought a lot about them in the days leading up to New Year’s Eve. Perhaps I am growing up, or it’s because I’ve had such a challenging but amazing year from having a baby, being off work for 10 months, to going back to work to a far more challenging job, I now have a lot more to juggle.

So I have come up with four resolutions, these are long-term, with no specific end point like quit smoking or stay sober for January, they are more lifestyle changes.

1a. Plan more, capture more!
As a family, we’re not great at planning things to do on our weekends, and I am always seeing pictures of my friends on weekends away, or at the theatre, the park etc. most of the time we are just glad it’s the weekend. Now I am back working five days a week, I want to makesure our weekends are filled with cool activities, creating memories and going on mini adventures.

 

1b. Make the most of family time
As mentioned above, now I am back at work five days a week, I want to make sure every moment we have is filled with fun (not totally realistic, but I can try). 2014 has shown me, family comes first, and doing things together should be my priority, and this year it will be.

 

2. Exercise is essential
The Christmas holidays for me have been stressful, and when talkin to my best friend about it she said “why don’t you get back on your treadmill” , probably knowing I have not had an ounce of time to do any exercise for weeks, she was totally right. New Years days, I jumped on that treadmill, and half hour later I felt like a new person! This made me realise how much I had missed exercising. Before I went back to work I was exercising 4-5 times a week. I aim to plan a weekly (realistic) exercise routine around my work and family life, and rope my other half in too.

 

3. Investment pieces
I’ve worked really hard over the past ten years, so that I could treat myself to the luxuries in life, but I never actually do buy luxury items. I spend my money on an item or two from Zara, or River Island, because I always think “I can’t afford £150 for a necklace or £300 for a bag”, but being on maternity, and surviving on a lot less than I am used to, I realised, I can afford those things now. So I have decided I will make a wish list of all the things I never thought I could really afford, and try to just purchase one luxury treat each month (or every other month, depending on my list), instead of just buying lots of little things. Plus I am sure at some point in the next few years another baby will come along, and there will be no more treats!! Plus these items will be great investment pieces.

 

4. Prioritise my blog and my book
I haven’t blogged for a good two months, and I have missed it so much. I know this will be the hardest of my resolutions to keep. As I am now, writing on a Sunday night (full of flu, and stuffing my face with xmas after eights), I want to try and dedicate Sunday’s nights to blogging. I’ve started a topic list, so fingers crossed this will keep me motivated. I also received a book called ‘one line a day’ where you record a memory each day of the year, for five years. I am determined to complete this book. I just have to remember to do it each day!

That’s my four!

One final thought, which isn’t really a resolution, but something I learnt from my aunty (who sadly passed away way before her time), life is too short and you only get one go at it. No regrets, don’t stress, and make the most of each day, as you don’t know when it will be your last.

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I work in advertising, so why not kick off the christmas season with a little post about Christmas ads!

Who has seen the new John Lewis advert?

 

They get me every year, well for the past three anyway. Monty the penguin is amazing. This one is up there with the John Lewis 2011 advert when the little boy can’t wait to GIVE his present.

I haven’t always loved JL’s Christmas adverts, looking back on Youtube I don’t remember many of their adverts pre 2010, it seems adamandeveDDB (the ad agency) changed their strategy after 2010 to focus on an individual or single character’s story, opposed to featuring multiple characters. I imagine this approach was to encourage the viewers to ‘buy-in’ emotionally, well they certainly ticked that box!

Now the John Lewis advert is out, Christmas has officially started!! Last year I loved M&S’s fairytale theme,  especially the mad hatter tea party food version, and Christmas wouldn’t be the same without the traditional Coca-Cola, with the lorries through the trees.


ON searching for the 2013 advert, I have come across  the M&S 2014 Christmas advert (I think that has only been uploaded to You-tube today), they’ve lost the celebrities and have a whole new concept around fairies, and I am a little disappointed. This could be any brand, it doesn’t scream M&S to me. Don’t get my wrong, it is lovely and seasonal, and I like the part where they get the kids out in the snow, but also I like how John Lewis and M&S have previously focused on the story of one character. The 2013 advert made me go online and want to buy everything I had seen in the advert, unfortunately this year I don’t have the same excitement.

Last years surprise advert was defiantly Apple’s iPhone advert, this did bring a small tear to my eye! I liked how real and family focused this was – again following one character. I see a trend.

I wonder what advert will surprise me this year, I can’t wait to see!

I’d love to hear about everyone else’s favourites!!

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