So I have come up with four resolutions, these are long-term, with no specific end point like quit smoking or stay sober for January, they are more lifestyle changes.
1a. Plan more, capture more!
As a family, we’re not great at planning things to do on our weekends, and I am always seeing pictures of my friends on weekends away, or at the theatre, the park etc. most of the time we are just glad it’s the weekend. Now I am back working five days a week, I want to makesure our weekends are filled with cool activities, creating memories and going on mini adventures.
That’s my four!
One final thought, which isn’t really a resolution, but something I learnt from my aunty (who sadly passed away way before her time), life is too short and you only get one go at it. No regrets, don’t stress, and make the most of each day, as you don’t know when it will be your last.
I work in advertising, so why not kick off the christmas season with a little post about Christmas ads!
Who has seen the new John Lewis advert?
They get me every year, well for the past three anyway. Monty the penguin is amazing. This one is up there with the John Lewis 2011 advert when the little boy can’t wait to GIVE his present.
I haven’t always loved JL’s Christmas adverts, looking back on Youtube I don’t remember many of their adverts pre 2010, it seems adamandeveDDB (the ad agency) changed their strategy after 2010 to focus on an individual or single character’s story, opposed to featuring multiple characters. I imagine this approach was to encourage the viewers to ‘buy-in’ emotionally, well they certainly ticked that box!
Now the John Lewis advert is out, Christmas has officially started!! Last year I loved M&S’s fairytale theme, especially the mad hatter tea party food version, and Christmas wouldn’t be the same without the traditional Coca-Cola, with the lorries through the trees.
ON searching for the 2013 advert, I have come across the M&S 2014 Christmas advert (I think that has only been uploaded to You-tube today), they’ve lost the celebrities and have a whole new concept around fairies, and I am a little disappointed. This could be any brand, it doesn’t scream M&S to me. Don’t get my wrong, it is lovely and seasonal, and I like the part where they get the kids out in the snow, but also I like how John Lewis and M&S have previously focused on the story of one character. The 2013 advert made me go online and want to buy everything I had seen in the advert, unfortunately this year I don’t have the same excitement.
Last years surprise advert was defiantly Apple’s iPhone advert, this did bring a small tear to my eye! I liked how real and family focused this was – again following one character. I see a trend.
I wonder what advert will surprise me this year, I can’t wait to see!
I’d love to hear about everyone else’s favourites!!