Love Jenuine

I work in advertising, so why not kick off the christmas season with a little post about Christmas ads!

Who has seen the new John Lewis advert?

 

They get me every year, well for the past three anyway. Monty the penguin is amazing. This one is up there with the John Lewis 2011 advert when the little boy can’t wait to GIVE his present.

I haven’t always loved JL’s Christmas adverts, looking back on Youtube I don’t remember many of their adverts pre 2010, it seems adamandeveDDB (the ad agency) changed their strategy after 2010 to focus on an individual or single character’s story, opposed to featuring multiple characters. I imagine this approach was to encourage the viewers to ‘buy-in’ emotionally, well they certainly ticked that box!

Now the John Lewis advert is out, Christmas has officially started!! Last year I loved M&S’s fairytale theme,  especially the mad hatter tea party food version, and Christmas wouldn’t be the same without the traditional Coca-Cola, with the lorries through the trees.


ON searching for the 2013 advert, I have come across  the M&S 2014 Christmas advert (I think that has only been uploaded to You-tube today), they’ve lost the celebrities and have a whole new concept around fairies, and I am a little disappointed. This could be any brand, it doesn’t scream M&S to me. Don’t get my wrong, it is lovely and seasonal, and I like the part where they get the kids out in the snow, but also I like how John Lewis and M&S have previously focused on the story of one character. The 2013 advert made me go online and want to buy everything I had seen in the advert, unfortunately this year I don’t have the same excitement.

Last years surprise advert was defiantly Apple’s iPhone advert, this did bring a small tear to my eye! I liked how real and family focused this was – again following one character. I see a trend.

I wonder what advert will surprise me this year, I can’t wait to see!

I’d love to hear about everyone else’s favourites!!

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